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That tiny crack on your parking lot might not look like a big deal today. But give it a few months—and a couple of storms—and you’ll be dealing with a pothole the size of a tire. In asphalt, small problems don’t stay small for long.


🌧️ 1. Water Is the Real Enemy

Asphalt is durable, but it’s not invincible. Cracks let water seep in, eroding the base underneath. Over time, this creates:

  • Weak spots

  • Surface deformation

  • Full-blown potholes

Moisture + pressure = pavement failure.


🚗 2. Cracks Lead to Liability

Besides damage to the surface, cracks can cause:

  • Trip hazards for pedestrians

  • Tire damage for vehicles

  • Lawsuits from customers or tenants


💰 3. Preventative Maintenance = Major Savings

Investing early means saving big later.

Issue Early Fix Cost Delayed Repair Cost
Crack sealing $300 $3,000 (resurfacing)
Sealcoating $0.15/sq ft $5,000 (replacement)

🔍 4. What to Watch For

Here are early signs of surface failure:

  • Hairline cracks forming spiderwebs

  • Faded or oxidized surface

  • Standing water after rain

  • Loose gravel or surface raveling

If you see it—seal it.


👷 5. What We Do at We Love Paving

We offer full pavement evaluations, sealcoating, crack repair, and resurfacing.
Our team helps property managers stop damage before it snowballs.


📞 Conclusion / Call to Action

Don’t wait until it becomes a pothole problem.
Schedule a free assessment with our team and extend the life of your pavement—without blowing your budget.